After the latest Batman movie achieved worldwide acclaim and raked in millions of dollars at the box office, DC Comics, who own the rights to Batman has been on a high. Batman as a character is more beloved than ever before and fans can’t seem to get enough of him.
Now, fans can get their hands on more Batman and even own a piece of Batman history. This comes as DC Comics has announced a new NFT collection that features exclusive content from the Batman universe.
Into the Batverse
As per the latest reports, the new NFT collection will be launched by the comic book giant in collaboration with Palm NFT Studio and will be called Bat Cowls. As the name implies, the collection will feature some of Batman’s iconic cowls.
Over the 80 plus years that Batman as a character has existed, he has had several iterations of his iconic suit and cowl. In fact, a major event with every Batman movie release is the unveiling of the newest version of the caped crusader’s cowl and suit.
“While Batman is one of the world’s most iconic Super Heroes, garnering hundreds of millions of fans all around the globe – his appearance has changed and shifted over the past 83 years,” said DC Publisher and Chief Creative Officer Jim Lee.
The NFTs have been minted on the Palm blockchain, which is a sidechain of the Ethereum network. In total, 200,000 cowls will be offered for sale and each will be sold for about $300. This means that should they all sell out, DC Comics could make up to $60 million in revenue from this venture.
But fans will be getting not just the digital cowls. By owning an NFT, fans will be granted access to an exclusive members’ forum. In this forum, they can enjoy behind-the-scenes content, exclusive merch, collectables, and access to DC Comics events.
There are also plans to incorporate the cowls in the DC Comics metaverse over time and those who already have DC FanDome NFTs can enter the cowls’ presale. The sale of this new NFT collection will begin on April 26, 2022.
NFTs, the New Marketing Tie-In?
As exciting as this is, it is not the first time that a superhero or comic book company has leveraged NFTs. Last year, exclusive Spiderman NFTs were released to tie in with the release of Spiderman: No Way Home.
Comic book and superhero fans will tell you how important merchandise and promotional tie ins are when a blockbuster movie is released. At this point, most of us know the drill; fast-food chains with limited edition items connected to the movie, toys for children, and clothing merchandise.
But NFTs now seem to be making their way into the mix. Considering how passionate superhero fans are about having a piece of their favorite franchise, we can expect these collections to be successful. More than that, we can expect NFTs to be even further embedded into not just superhero culture but pop culture as a whole.