Looney Tunes….Coming to an NFT Near you 

There are certain things that are a staple of most people’s childhoods and one of these is cartoons. Many of us can remember plopping in front of the TV to watch our favourite animated shows, whether alone or with our friends.

While there have been thousands of cartoons created over the years, few have risen to the level of Looney Tunes. The Warner Brothers-owned series has been universally loved for decades since it first premiered in the 1930s.

Now the Looney Tunes gang will be given an update for the digital age following a new development from its parent company. 

Looney Tunes in the Metaverse 

According to the announcement from Warner Brothers, it will be teaming up with NFT company Niftys to release a new collection. This new collection, titled Looney Tunes: What’s Up Block?, will be a story-driven NFT experience that will feature iconic characters from the Looney Tunes, including Tweety Bird.

“Collect and participate in fun activities and games to unlock a new Looney Tunes story while earning exclusive rewards along the way. Who better to kick off this new program than everyone’s favourite canary, Tweety!” the announcement says, adding that other characters will be joining the ecosystem eventually. 

The Tweety presale will hold from June 20, 2022, and to qualify, fans need to buy any rare, epic, or legendary Tweety Space Jam NFT or Monstars NFT. Before the presale, an NFT snapshot will be held on June 15, 2022.

Those who can get their hands on Tweety NFTs will enjoy virtual gaming activities, as well as the unravelling story through which they can earn rewards. 

This sale, which coincides with the 80th anniversary of the Tweety character, will see 10,000 NFTs sold in total for $80 each. The different NFTs will show the iconic yellow bird in different outfits, backgrounds, colours, and so on.

Because of the enduring legacy of the Looney Tunes, the characters within them have existed in many formats- on screen, as toys, and so on. 

According to Josh Hackbarth, head of NFT commercial development for Warner Bros, Web3 is simply another way for fans to connect with the characters. 

“We think that blockchain and NFTs and web3 in general is going to be a great evolution in entertainment. “It doesn’t need to be really deep, deep storytelling; it is about gags and gimmicks and really recognizable characters, so it was a fun one to dig into,” he says. 

A Looney NFT World

As the official announcement says, we can look forward to seeing more Looney Tunes characters make appearances as NFTs in the near future. 

But this goes beyond just the Looney Tunes or even Warner Brothers itself. If this proves to be popular, we could see more iconic cartoons release NFT variations. Perhaps a Scooby-Doo, Tom & Jerry, and even a Flintstones NFT collection is in our future? 

Whether or not this happens, Looney Tunes fans can now meet their favourite characters in the metaverse.


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