Even among non-car enthusiasts, Rolls Royce remains one of the most well-known car manufacturers in the world, with its iconic cars remaining at the top of many a wish list. But while Rolls Royce has been an international symbol of luxury for decades, it is firmly entering the modern world.
Case in point, the company has launched its Phantom Extended Series II ‘The Six Elements’, which is the latest line of its iconic Phantom cars. But unlike anything that we have seen before, these cars all come paired with NFTs and were unveiled at an event in Dubai, UAE.
Details About the New Launch
Like all cars that are released by Rolls Royce, the Six Elements cars are very intricately designed, featuring hand-painted artwork by British artist Sacha Jafri. The artist also designed the NFTs which accompany each car and which are to be sold at a separate auction. However, each car will come with a scannable QR code that lets the owner view their NFT at any time.
The NFTs remain on theme with the cars themselves and are based on six elements; Earth, Water, Fire, Wind, and Air, with humanity serving as the sixth and is a reference to Jafri’s ‘The Journey of Humanity’ piece. And this is not the first time that Jafri is working on NFTs. In fact, he currently holds the record for the most open-edition NFTs sold in under a minute for his ‘On the Wings of an Angel’ work which went live in July of 2021.
And as Rolls Royce pursues this NFT venture, it is also making an effort to give back, dubbing the cars, ‘The Rolls-Royce that keeps on giving.’ As such, both the gas fees and all the royalties fees for the NFTs will be donated towards charity.
Rolls Royce has selected Bait El Baraka, The Beekeepers Foundation, Surgeons For Little Lives, and Harmony House as the charities to benefit from this initiative and these focus on the issues of equality, education, health, and sustainability.
All in all, this initiative bridges the old with the new and offers fresh innovation while raising funds for good causes.
As Jafri himself states, “Through my work, I aim to combine the power of art with a stripped-back essence of expression, love, empathy, and intention, to inspire a more conscious and intention-filled Humanity, striving for a reconnected world; reunited by the common goal of a more hopeful, sympathetic, sustainable and synergetic future for our planet.”
As NFTs evolve, we are fast seeing the rise of luxury digital assets, whether these are blue-chip assets like Bored Apes or NFTs released by luxury brands. As with the Phantom Extended Series II NFTs, their mere association with a luxury car maker makes them more ‘exclusive’ to consumers.
And as more car makers like Ferrari have also gotten in on the NFT action, they are further solidified as potentially being a status symbol in themselves, just like a luxurious automobile might be.