It’s no secret that more and more people are buying NFTs these days. From celebrities paying millions for Bored Apes to everyday people starting their NFT journeys, a lot of money is being thrown around in the industry.
To meet the growing need, many more companies are releasing NFTs, whether as speculative assets, tied to a product or service, or simply as collectable items of sentimental value.
Now, even more businesses will be able to offer NFTs to their customers as Salesforce, a top customer relationship management software provider, has announced the launch of its NFT Cloud pilot.
NFTs For Sale
With this new development, Salesforce users will be able to mint, manage, and sell NFTs to their customers. According to Salesforce, this move was spurred on by demand from its customer base.
In light of this, smart contracts for the NFTs have already been written and users can immediately make the leap without technical barriers.
“NFT Cloud is all about helping our customers mint, manage and sell NFTs, and of course it’s all no code. So it’s super easy on our platform, abstracting all the complicated technology in this [new] web3 world,” Adam Caplan, SVP of Emerging Technology at Salesforce said in a statement to TechCrunch.
It was explained that CMOs and CDOs wanted this new service to allow them better connect to their customers. This, apparently, isn’t limited by industry, as professionals in everything from retail to fashion have shown interest.
With the NFTs that will be offered to clients, there is a focus on utility and the benefits that they can offer their holders.
“It’s really about utility. And what we mean by utility is as an NFT holder, I receive certain benefits. It could be something in a digital world, or it could be something in the physical world,” Caplan continues.
Considering the popularity of Salesforce and the number of businesses that use it, we could see some very creative applications of NFTs.
Along with utility, this project also has an emphasis on sustainability. Caplan has explained that a net-zero approach has always been a part of the NFT Cloud project and that Salesforce users can embrace ethics and sustainability while reaping its benefits.
While this product is indeed interesting, it has not come without some controversy. Earlier this year, when talk about Salesforce embracing NFTs began, around 400 of its employees pushed back. The employees sent an open letter to the Salesforce leadership, decrying NFTs as harmful.
With the emphasis being placed on ethics and sustainability, it seems some of these complaints were taken to heart.
Buy Your NFTs
One of the major stepping stones toward NFT adoption is them being widely available for sale and purchase. By incorporating NFT functionality, Salesforce is ensuring that millions more can have access to NFTs.
While the road to the NFT Cloud project was not without its issues, it will be interesting to see what effect it will have on NFTs being used around the world.