Samsung Announces Partnership With Nifty Gateway

Earlier this year, Samsung sent NFT lovers into a frenzy when it announced that its incoming television line will have NFT functionality. At the time the announcement was made, the company explained that users would be able to purchase and even interact with NFTs from their Samsung TVs. 

“In 2022, Samsung is introducing the world’s first TV screen-based NFT explorer and marketplace aggregator, a groundbreaking platform that lets you browse, purchase, and display your favorite art — all in one place,” the company said at the time. 

Now, Samsung has made progress on its promise with the announcement of a new partnership with Nifty Gateway, an NFT auction platform. 

NiftyXSamsung

According to the press release, Nifty is now fully integrated into Samsung’s 2022 product line such as the QLED and Neo QLED TV. Now, Samsung users can browse and interact with NFTs using these TVs. 

More than this, users can even buy and sell NFTs from their Nifty Gateway accounts. The over 6,000 NFTs that they will have access to will all be verified and will feature pieces from top artists like Beeple, Daniel Arsham, and Pak. 

If they choose to buy any of these NFTs, they can be stored securely in the Omnibus wallet. They can also be bought using debit cards, credit cards, and cryptocurrency. 

This move is more than just Samsung partnering with another company or adding another feature to its televisions. Samsung’s embracing of NFTs at this scale first helps to further normalize and promote NFTs. 

The influence of Samsung as a company cannot be overstated. Past additions that have been made by companies like Samsung, from emoji changes to crypto wallets, have always acted as  a sign of the times. 

Thus, this new addition of NFTs shows just how far the sector has gone. By making NFTs accessible to televisions, Samsung is also removing barriers to entry for both the creators and the consumers. 

“Nifty Gateway’s mission is to bring NFTs to a billion people by empowering creators and simplifying the way customers buy, sell, create, and hold NFTs. We are committed to making NFTs accessible and NFT purchasing more seamless than ever before,” said Duncan Cock Foster, co-founder, Nifty Gateway, in the press release. “With our mission in mind, we couldn’t be more excited to partner with Samsung to develop a groundbreaking NFT collecting experience.”

NFTs All Over the World

One of the biggest and most consistent questions from NFT critics or newbies is about what you can ‘do’ with NFTs. Well, this new development from Samsung partially helps to answer the question. Now, you can display and interact with them from your TV. 

Want to show off your favorite Beeple piece to guests? Want to interact with an NFT you own from a bigger screen? Now you can with a Samsung TV. 

With Samsung making this bold move, we might also see top tech companies infusing NFT capabilities into their devices. Soon, we might all be able to experience the magic of NFTs from our TVs.

Tokoni Uti

Tokoni Uti

Tokoni Uti is a freelance writer from Lagos, Nigeria who has written extensively on blockchain and cryptocurrency for years. Her work has appeared on sites like BTCmanager and Blockchain Reporter. She has a degree in Corporate Communications.

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