If you use TikTok or watch any videos from it, you’re likely familiar with Kahby Lame. The TikToker has recently become the most followed person on the app and has achieved worldwide fame for his witty responses to everyday life hacks and other online content.
Months after appearing in an ad for Meta, Lame has scored yet another endorsement, this time from one of the biggest crypto exchanges in the world, Binance. This comes as the company announced on June 30, 2022, that it had teamed up with Lame for crypto and NFT awareness content.
Details About the Endorsement
As was explained on the official Binance blog, the company is committed to prompting Web3 awareness and adoption, and teaming up with Lame is a step in this direction. Given that the TikToker has amassed a following of over 142 million on just the app alone, his reach is certainly broad.
Through the deal, Lame will create content that debunks common misconceptions around web3 that leverages his signature humour style to share with his followers. Lame will also release an NFT collection through Binance as part of the deal.
Binance got into the NFT business in the last few months by launching its own marketplace and a collection from a star like Lame will certainly be attention-grabbing. Lame, on his part, has said that he is excited to share web3-related content with his fans.
“I consider my followers as my family, and I am always looking for new challenges and interesting content to share with them. I’ve been curious about Web3 for some time, and jumped at the chance to partner with a leader like Binance because it aligns perfectly with what I usually do: make complex stuff easy and fun for everyone!” says Khaby Lame.
No exact dates were given but it was hinted that Lame’s NFT collections would be released soon on Binance. According to the management of Binance, one of their primary goals with this deal is to drive web3 education which will, in turn, drive adoption.
“Khaby has become a cultural icon and one of the most entertaining creators globally. We love his charm and sense of humor, and think it will bring relevance and relatability as we scale Web3 adoption,” said James Rothwell, Binance Global Vice President of Marketing.
The Celebrity Endorsement and What it Means for NFTs
We’re seeing a lot more celebrities sign on as brand ambassadors for NFT-related projects these days. Just a few months ago, David Beckham signed on to DigitalBits and will be launching his own NFTs with the brand.
In many ways, these sorts of celebrity endorsements can do a world of good for NFTs as a whole. First, they drive a lot of attention to projects and projects that certain demographics might have overlooked. And in the case of the Khaby Lame and Binance partnership, their influence can be leveraged to drive education about important NFT topics.