It’s the season of love and people all over the world are celebrating with those closest to them or seeking out new people to experience love with. And in the digital age we live in, there is no shortage of places to turn to in search of a partner.
But would you trust reality star Paris Hilton to help secure a partner? You very well could thanks to the star’s new partnership with The Sandbox metaverse and 11:11 Media. The three will be teaming up to launch ‘Parisland’, a Valentine’s Day celebration featuring Paris Hilton.
What Parisland will Entail
Parisland will be hosted on a virtual tropical island and on it, a reality dating show will be hosted by Hilton. Those who choose to take part will get to meet five prospective romantic partners. This will run from February 13 to March 13, 2023, and anyone who enters the experience has to chance to not only find love but to win prizes as well.
Some of these prizes include virtual wedding outfits, a ring, NFTs, memorabilia from the experience, and even a metaverse wedding that will see the reality star act as the DJ. Not everyone can say that one of the world’s most famous artists performed at their wedding but this initiative is giving people the chance.
“I can’t think of a better way to light up the winter months than a romantic Valentine’s Day getaway to Paris Hilton’s tropical island in the metaverse,” said Sebastien Borget, COO and Co-Founder of The Sandbox. “Parisland offers a dazzling escape to sunny beaches, lighthearted romance, and genuine emotion as you discover and woo your romantic partner and celebrate with a destination wedding.”
And this is not the first time that love and the metaverse are intersecting. Taco Bell famously offered fans a chance to be married in the metaverse and many romance-themed events have been held on all sorts of web3 platforms. This goes to show just have diverse metaverse use has become, attracting all sorts of big names.
Paris Hilton, for example, has been an avid NFT collector and has joined the horde of celebrities like Snoop Dogg, Tony Hawk, Deadmau5, and Steve Aoki, who have worked with different metaverses. And clearly, this will not be stopping anytime soon.
“We’re thrilled to celebrate another holiday in the metaverse, this time in The Sandbox with a mission to help people find love,” said Cynthia Miller, who leads Web3 and metaverse strategy at 11:11 Media. “This marks yet another defining moment for Paris and 11:11 Media, as we continue to develop innovative, interactive experiences for next-gen audiences to connect with brands, celebrities and each other.”
The Future of the Metaverse
Just like many web3 concepts, the metaverse has not been without controversy, with some dubbing it a fad. But year in and out, we see more innovative uses of many metaverse platforms. And through these platforms, users are being rewarded with digital assets, great experiences, and even love.
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Tokoni Uti
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